Friday, 14 November 2008

Audience Reserch Planning and Process

PLANNING

Starting Point:
What do I want to know?
- What makes them watch it?
- Plot?
- Modern thriller, film noir?
- Conventions or genre?
- Male or female lead?
- Past films our audience have enjoyed?

Key Qualities:
- Simple and easy to understand
- Focused
- Planned carefully
- Data collected on participants
- Clear rationale - why? (point behind the question)
Effective collection of date.

SO

what do you want to know?
10 questions
Age?
Gender?
Favourite genre?
Male or female lead?
Traditional thriller (e.g - pshyco) or Modern thriller (e.g - layer cake)


PROCESS

- Decide what focus of the research is.
What do you want to find out?

- Prepare questionnaire/surveys.

- Carry out research.
How did you decide on your sample.

- Collate results.

- Present results/graphs/pie charts.

- Make conclusions.
Identifying specific target audience.
Age/gender/demographic. How will you make it successful? How will you target your audience?
Identify paterns.
gain ideas and direction for your thriller.

Target audience is 15-20 years old.

2 comments:

clhcns said...

I like the way you have explained the rationale behind your reseacrh. This is useful to see

clhcns said...

Where is your questionnaire, results and analysis? I need to see this on your blog this week please Charlotte.